The Spectral Portfolio
Our Brands
A family of trusted brands crafted to enrich everyday life.
01
Nourishing Lives Everyday
FMCG
Six household names built on one uncompromising standard of purity — the everyday essentials that Indian kitchens depend on, crafted with sourcing discipline, hygienic processing and packaging that protects freshness.
Pure by Tradition. Nourishing by Nature.
Purshottam Ghee
Purshottam is our tribute to the Indian kitchen's most sacred ingredient. Made from A2 desi cow milk using the traditional bilona method and handcrafted in small batches, every jar carries a granular texture, a golden colour and an aroma that no shortcut can replicate. No additives, no preservatives — only shuddhita, poshan and parampara.
Goodness in Every Drop.
Dil Se Edible Oils
Dil Se brings honesty back to everyday cooking oil. Traditionally extracted Kachi Ghani mustard oil preserves the pungency and aroma Indian cooking is built on, while our light refined range keeps daily meals balanced. Every bottle is filled with the same intent — nourishment offered from the heart.
Pure Spice. Pure Goodness.
SVG Spices
Ethically sourced from trusted farms, sun-dried, handpicked and lab tested — SVG Spices is a complete masala portfolio engineered for consistency. From cumin seeds and turmeric powder to Kitchen King and Pav Bhaji blends, each pack is hygienically processed with no added colours, flavours or preservatives, and finished to export-grade standards.
Pure. Strong. Aromatic.
Vrinda Hing
A small pinch with a big impact. Vrinda Hing is 100% pure asafoetida sourced from the finest producing regions, delivering the depth of aroma that defines Indian tempering. Available from a 10g household jar to a 5kg bulk pack, it serves home kitchens, caterers and export markets with the same uncompromised resin quality.
Pure by Nature. Sweet by Raga.
Raga Honey
Raga is honey the way nature intended — raw, unprocessed and never blended. Collected through ethical beekeeping across pristine regions and lab tested for purity, it retains the enzymes, pollen and character that filtration destroys. Nature's sweetest gift, crafted with care and delivered with trust.
Pure Food. Pure Life.
Radha Bhog
Radha Bhog is the staples pantry of the modern Indian home — atta, dals, besan, rice and more, cleaned and packed under strict hygiene controls. Consistency is the promise: the same grain quality, the same nutrition and the same wholesome taste in every pack, every season.
02
Rooted in Nature, Inspired by Ayurveda
Herbal & Ayurvedic
Where ancient Ayurvedic wisdom meets modern clinical rigour — a wellness portfolio formulated with standardised extracts, natural actives and zero added chemicals.
Nature's Wisdom. Your Wellness.
SGV Herbal
SGV Herbal was built for a generation that wants wellness without compromise. India's first 100% herbal protein blend, a six-mushroom immunity extract, cold-pressed sea buckthorn and five-tulsi juices — each formulation is plant based, clinically researched and standardised. Backed by Ayurveda, powered by nature, made for a better you.
03
Clean Spaces, Healthy Lives
Hygiene
Protection that families can feel. A complete home-care system engineered for powerful cleaning, long-lasting freshness and everyday safety.
Hygiene That Cares.
Sparsh
Sparsh covers every surface of the Indian home with one promise: kill 99.9% of germs while staying gentle on the people who live there. From 10X power toilet cleaners and herbal phenyl to fragranced floor care and moisturising handwash, the range pairs tough stain performance with long-lasting fragrance and family-safe formulations.
04
Fragrance that Elevates Every Moment
Essence & Home Fragrance
From the devotion of a morning prayer to the calm of a scented evening — fragrance crafted to change how a space feels.
Divine Aroma. Peaceful Mind.
Pratham
Pratham preserves a ritual that has scented Indian homes for centuries. Blended from natural resins, woods and floral oils, our agarbatti and dhoop burn evenly and clean, filling a room with a calm that lingers long after the flame. Tradition, packaged with the reverence it deserves.
Fresh Spaces. Better Vibes.
Vista Home Scents
Vista is fragrance designed as décor. Crafted with fine essential oils and free from harmful chemicals, the range spans instant sprays, smart auto dispensers, reed diffusers, candles and curated gift sets — up to 60 days of continuous freshness in select products, and a sustainable approach to every pack we make.
05
Ideas Engineered into Brands
SGV Creative Labs
The studio behind every Spectral brand — and a partner to businesses building their own. Strategy, identity, packaging, film and always-on digital, accelerated by AI and held to a single standard of craft.
01
Brand Strategy
Positioning, architecture and long-horizon brand planning.
02
Brand Identity
Logos, systems and guidelines built to scale.
03
Website Design
Corporate, commerce and campaign platforms.
04
UI/UX Design
Product experiences designed around real behaviour.
05
Digital Marketing
Always-on presence across every channel.
06
Performance Marketing
ROI-accountable acquisition and growth.
07
Creative Campaigns
Ideas that move categories, not just metrics.
08
Packaging Design
Shelf-winning structure, print and finish.
09
Graphic Design
Precise visual communication at any scale.
10
Motion Graphics
Animation, VFX and title design.
11
Photography
Product, lifestyle and campaign imagery.
12
Videography
Brand films, ads and social-first reels.
13
Content Creation
Editorial, social and long-form storytelling.
14
Advertising
Integrated ATL, BTL and digital execution.
15
Corporate Branding
Group identity, collateral and communication.
16
AI Creative Solutions
AI-accelerated production and personalisation.
One standard, ten brands
Every product that carries a Spectral brand is held to the same promise — purity you can taste, quality you can trust and care that reaches every Indian home.